
Seventy years of legendary Hermes silk scarves - first made by the French saddle maker in 1937 - are on display at the Shanghai Art Museum. The scarves are cleverly fused into the design of 20 small rooms, writes Michelle Zhang.
The boundaries between the arts and fashion are getting increasingly blurred. Today's new arrivals turn out to be tomorrow's precious exhibits. In Shanghai, Miuccia Prada has proved this with her flamboyant skirts and Giorgio Armani illustrated it with his historical wardrobe.
This time, French luxury goods house Hermes is bringing a collection of its renowned silk scarves, selected from more than 1,500 designs over 70 years - since the original saddle maker made its first scarf in 1937.
"The Tale of Silk" is a one-month exhibition designed by internationally acclaimed artist Hilton McConnico specially for the Chinese market.
It opens Sept. 8 at the Shanghai Art Museum.
"This exhibition is clearly not a presentation of our 2007 collection," says Pierre-Alexis Dumas, artistic director of Hermes. "Through its various settings, it is a visual experience and a discovery of the world of printed silk at Hermes.
"Today, China is a market in full growth. This exhibition shows our constant admiration and amazement when it comes to silk, a fiber native to this country," he says.
The second floor of the Shanghai Art Museum is divided into 20 small rooms to showcase 46 historic scarves. The scarves are not simply hung on the walls like oil paintings: they have been intelligently fused into the installations that McConnico has created for each room with a different theme.
"I created these scenes in such a way that there is in fact no solution, no scarves even, although the scarves do lie at the heart of the mystery," McConnico says.
Viewers might not be able to recognize a scarf immediately when he or she steps into a room. For example, a wall has been painted as an envelope and the scarf appears just as a postage stamp on it.
The scarf "De Passage a Paris" is on display with a combination of Chinese and Western calligraphies to serve as a bridge between cultures. "Gastronomie" is presented with a fork and knife and chopsticks to bring one's taste buds to life.
Mounted on huge Chinese lanterns, 12 different scarf designs shed light on various rhythms and cultures. There will also be a rhythmic gymnastics video projected next to the scarf "En Duo" to show how silk caresses the skin so that the viewer has a greater feeling for the sensuality of the material.
Hermes has also invited renowned Chinese artist Ding Yi to design a scarf specially for the event.
"For several years, I wanted to ask Chinese artists to create scarves," Dumas says. "The last time I came to Shanghai, I instantly fell in love with the works of contemporary artist Ding Yi.
"So we invited him to Paris. He visited our creation studio, our workshops in Lyon and, four months later, he sent us an outstanding scarf design," he continues.
The work, "The Rhythm of China," is described by the artistic director as a "cross-stitching," while McConnico says it is like a "digital, pixeled image." The pattern looks like people seen through a bizarre kaleidoscope: According to Ding, it showcases the dense population, jammed traffic and countless highrises in a rapidly changing Chi1nese city.
The scarf, available in six colors, is sold exclusively in Hermes' stores in China.

To echo Hermes' year theme of "dancing" for 2007, the company has also invited famous Chinese choreographer Huang Doudou to collaborate with young director Li Yu in the art film "Silk Tide" created for the exhibition. In the film, Huang expresses the bonds between silk, dance and Chinese culture through his body language.
Date: September 8-October 7, 9am-5pm
Address: 325 Nanjing Rd W.
Admission: 20 yuan
Tel: 6327-2829