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ReturnIndia: KSIC plans silk showroom in US
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admin
PublishDate：
2007-05-21 11:36:00
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Mysore: The makers of the famed 'Mysore Silk' sarees, the Karnataka Silk Industrial Corporation (KSIC) to cater the demands of large number of US based Indians plans to open a new showroom at Maryland in the United States, Karnataka Sericulture Minister, S Shivanna said here on May 17.
The minister further clarified that the corporation is also planning to set up more showrooms in other countries following the upsurge in demand for Mysore Silk sarees.
However, KSIC would cancel the existing wholesale marketing facilities with the private distributors to eliminate fake products sold in the name of KSIC.
Further, government had asked the KSIC to produce the low cost silk sarees, which could be affordable to the poor and has also been instructed to involve Stree Shakthi women Self Help Groups (SHGs) in marketing the products in the state.
With an aim of competition in the global market where the demand for its finished silk products was high, KSIC would adopt new technology in silk production; whereas on the other hand, government would take up upgradation and modernisation of silk weaving factory.
The corporation would introduce online marketing soon to help its customers and would also implement a new silk policy for comprehensive development of the sector.
Source: Industry Website
The minister further clarified that the corporation is also planning to set up more showrooms in other countries following the upsurge in demand for Mysore Silk sarees.
However, KSIC would cancel the existing wholesale marketing facilities with the private distributors to eliminate fake products sold in the name of KSIC.
Further, government had asked the KSIC to produce the low cost silk sarees, which could be affordable to the poor and has also been instructed to involve Stree Shakthi women Self Help Groups (SHGs) in marketing the products in the state.
With an aim of competition in the global market where the demand for its finished silk products was high, KSIC would adopt new technology in silk production; whereas on the other hand, government would take up upgradation and modernisation of silk weaving factory.
The corporation would introduce online marketing soon to help its customers and would also implement a new silk policy for comprehensive development of the sector.
Source: Industry Website
